A Primer On Commercial Insurance For Your Business Trucks

When it comes to purchasing commercial insurance for your trucks, you must research which types of coverage are best for your company and how to remain within your budget.
Types of Coverage

When you initially shop for commercial insurance for vehicles, you will notice that there are several different types of coverage. The types of coverage that you require will vary greatly depending on the type of trucks you own and the cargo you will carry.

One type of coverage that your fleet will need is commercial auto liability, which will pay for damage to property and bodily injuries in the event of an accident where your driver is at fault. Any vehicle that transports goods must have this coverage prior to registration.

There are also many optional types of coverage offered by truck owners. Some examples of typical policies include physical damage coverage and cargo coverage. Physical damage policies include collision coverage, which pays to repair or replace your vehicle if it is in an accident, and comprehensive coverage, which covers damage from fire and theft. Cargo policies replace any ruined or lost goods damaged in transport. There are also workers’ compensation and general liability policies if needed. Always check with your broker to find out exactly what your business needs.

Saving Money

If you want to save money on commercial insurance for your fleet, the first thing to consider is the ratio of your premium versus your deductible. Your premium is your monthly payment, and the deductible is the amount that you are willing to pay for damage and repairs before the insurer pays the remainder. The larger your deductible is, the lower your monthly premiums will be.

Business insiders believe that it is wise for most companies to purchase policies which contain the largest deductibles that they can afford so they can save on premiums. This works especially well when you, or any drivers you hire, are responsible, experienced, and have a clean driving record. Any moving violations or accidents can cause nervous insurers to raise premiums without notice regardless of a high deductible.

Outside of agreeing to huge deductibles, there are also other ways to save on commercial insurance premiums. You can contact the broker for any other policies that you currently hold and ask for a discount on any subsequently purchased policy.

There are also commercial insurance companies that cut premiums for drivers that obtain specific certifications or pass a particular course. Sometimes consistent truck maintenance, warning stickers, and security systems can earn a company a reduction in premiums as well. Check with your provider about any promotions that they may offer.

Set Up A Consultation

By now, you have a general idea of what you should discuss when you first consult with your broker. If you consider the types of trucks you own, your drivers’ collective expertise, and the nature of your freight, you should have no problem deciding which types of policies are necessary for your business. Don’t forget that you can save money by asking about any specials your broker may offer for safe driving or bundling products.

New 4K Switch Works Magic with Control4 Home Automation

You want 4K in all your rooms. How do you get it? The switch. Not the kind your grandmother threatened to beat you with — the kind that goes hand-in-hand with the Control4 home automation system. Control4, which recently acquired the Australian-based audio/video provider Leaf, has just come out with its new 4K AV matrix switch, which allows its customers the luxury of having 4K content in every room of their houses — all at the flip of a switch. And not just generic content either — copy-protected content as well. That’s because it’s HDCP 2.2 compliant. If you get 2.0, you’re going to end up with black screens where your content ought to be.
Small and Cute

This receiver’s looks are deceiving. Tiny and compact, it brings big changes to your viewing experience via a single cable. You don’t even need to plug it into the wall. The last thing you need or want is another stack of black boxes and more miles of wires and nests of cables — that’s why this switch is so great; it packs a lot of power into a small space.

What Does 4K Mean to You?

Tech geeks and hobbyists know that 4K means 4,000 pixels of horizontal resolution, but to many consumers, it simply means a really good picture. But it’s not just the picture you want, it’s the sound, too. This new switch includes an integrated audio feature that allows you to pump sound into eight different zones in your home. You can even experience heightened quality in rooms that are equipped with 5.1 or 7.1 surround sound while getting the same audio (albeit a little less impressive) in your other zones.

No Waiting

Another switch feature is advanced device management, which allows for speedier switching when you’re all ready to watch. Why should you have to tolerate lag time? You’re busy. You want your content and you want it now. And the variety is impressive — you can watch Blu-ray discs, Roku, Apple TV, streaming media or a movie from your own collection. All this can be had with the addition of a device the size of a deck of cards, and it can all be controlled with a single remote. Sound too good to be true? It’s not. It’s real. That’s not to say you might not benefit from a quick tutorial or a demonstration. You can order this device online and install it yourself, since no hardware or software is necessary, but if you purchase from your local high-end home automation dealer, you can rest assured you will get the extra support you need. Control4 also stands behind the new product 100 percent, and offers support, service and a full warranty on all purchases. The fact that this 4K switch fits seamlessly into the Control4 home automation system makes it a boon for those whose homes are already managed by the ultimate automation solution.

Frequently Asked Questions about Homeowners Insurance

Owning your own home is part of the American dream. Protecting it against any unforeseen accidents or natural disasters is one of the realities of home ownership. Before purchasing homeowners insurance in Santa Maria, CA, or your hometown, it is important to learn the facts about homeowners insurance in order to choose the right type of coverage for your home. Read on to get the answers to some of the most frequently asked questions about homeowners insurance.

What Is Homeowners Insurance?

Homeowners insurance, also called hazard insurance, is a type of insurance policy that protects the home and its contents against potential hazards, damage, or emergencies. This type of insurance typically covers the cost of restoring damage caused natural disasters, water, or fire and loss of personal property due to theft or vandalism.

Am I Required to Purchase a Homeowners Insurance Policy?

Unlike auto insurance, homeowners are not legally required to purchase a homeowners insurance policy. However, most mortgage lenders require homeowners to purchase a minimum amount of insurance coverage before issuing a loan. If you own your home free and clear, you are not required to carry homeowners insurance.

What Are the Different Types of Homeowners Insurance?

Because each home is unique, there are several different types of homeowners insurance policies designed to meet the specific needs of your home. The following are some of the most common types of homeowners insurance policies:

Straight replacement coverage: This policy provides a pre-determined amount of money to repair or rebuild your home.
Guaranteed replacement cost coverage: This policy provides the necessary funds to fully replace your home regardless of increased building costs, inflation, or policy limits.
Flood Insurance: This policy provides necessary funds to repair or replace your home if damaged by floodwaters. Standard homeowners insurance policies to not cover water damage caused by waterways or dams.
Earthquake Insurance: This policy provides necessary funds to repair or replace your home if damaged or destroyed by an earthquake. Standard homeowners insurance policies do not cover damage caused by earthquakes.
Mortgage life insurance: This policy provides necessary funds to pay off the mortgage loan on the home in the event of the homeowner’s death.

How Much Coverage Do I Need?

Because your home is your largest and most important asset, it is important to purchase adequate insurance coverage to fully protect it against any type of loss. Most insurance providers recommend purchasing a policy worth at least 80% of the replacement value of your home and personal property inside the home. Purchasing additional coverage is highly recommended to ensure that your home is properly protected.

What Factors Affect Homeowners Insurance Premiums?

A premium is the yearly cost of your insurance policy. The following factors can affect the cost of your homeowners insurance premium:

Features: Your home’s age and characteristics including type of structure, roof, and wiring, can all affect the cost of the premium.
Location: Insurance rates can be affected by certain neighborhoods or locations predisposed to extreme weather conditions.
Protective devices: Smoke detectors, alarm systems, fire extinguishers, sprinkler systems, and deadbolts can lower insurance premiums.
Personal factors: Nonsmokers and individuals with a good credit history may be eligible for lower insurance premiums.
Claims history: Individuals with a history of homeowners insurance policy claims may pay a higher premium.

What Items Are Excluded from Homeowners Insurance Policies?

When shopping for homeowners insurance in Santa Maria, CA, it is important to understand that most comprehensive policies have certain limitations and exclusions. Some of the most common items excluded in homeowners insurance policies include automobiles, motorhomes, boats, business property, and pets. Some policies may also provide limited coverage on guns, jewelry, and silverware. Consulting an experienced insurance agent can be helpful to ensure that you find the right policy for your coverage needs.

The Key Features of Best Video Production Companies

Videos are a great way of marketing. The videos are different types of explained, informative, descriptive, and promotional & documentaries. The video presentation, as well as promotion, is very important for the seminar, lecturer, YouTube Channel and advertisement.
The videos are very important part of the meeting and other important events and occasion. Observing the importance of the video, it is required to hire the best quality video producing organization to meet the very purpose of the video. Below are some of the key features should observe while selecting a good video organization to produce the excellent quality videos.

Quality & Expertise:

Quality of videos is the highly necessary and best features of any best video producing company. There is full of fraud companies and deliver very poor quality videos if proper information of the companies is not collected. High HD quality videos help on the fulfillment of the real purpose of promotion, advertisement, lectures, demonstration etc. it is also a good idea to analyze the skill of expert video makers of the company. The experience counts more than the freshly qualified experts. So make choice accordingly.


Communication is the keynote skill of any good video production Company creating & broadcasting on publishing videos is completely a communication business. The better the videos convey its intention & ideas to the audience the effect will be the video showing knowledge about communication skills.


Uniquely created videos stand separately in the crowd, otherwise same looking videos for all the customer is hiding in the crowd & in the competitive market. The uniqueness of videos required highly creative thinking. So have a great creative Team to create unique ideas is a very essential feature of the best corporate films made by the Video Production company.


Customer satisfaction is a great feature of Media production house. When the customer unsatisfied with the service of the company, he will complain and explain the negative reasons in the feedback page. But, in reality, no success or satisfied customer give feedback. So having less number of feedback assumed that there are more positive things. So in this way, the feedback page helps to find a suitable company to hire.


The genuine price chart is a key feature of choosing best Video Production services. Less than or more than the average cost per video making is not a good choice. The cost per creation also varies according to the types of video. A template rich video cost less than the animated video creation. So choose, observe & make the discussion as per the own realization.


The best companies are always well organized. They are asking right type of questions to understand the exact need of the customer. They analyze the market well, use different experts and produce a great good quality video and delivery on time. Here are some of the keynote features of best Video Producing Companies keep on the mind of these things & tips when selecting the best Video making service to make great quality excellent videos.

SEO – No Longer a “Nice to Have” Option for Your Business

How to Find the Best and Most Qualified SEO Expert to Drive Prospects to Your Business Website
“If you build it, he will come.”

Field of Dreams

This is even more true in SEO. We call it website optimization and is no longer a nice to have, it is a Must Have!

One of the keys to getting higher rankings on Google is knowing exactly what your prospective client is looking for and making sure your website is serving up what they expect to see when they arrive.

This is called “Search Engine Optimization” and unfortunately the vast majority of websites on the Internet are not properly optimized for keywords or phrases related to their subject matter.

A professional SEO marketing strategy will ensure your site is optimized properly and not just for search terms that are the most popular, but also the most relevant to your business.

A Balanced and Sustainable Approach Wins

As a business owner, you have undoubtedly receive many emails and phone calls from so-called SEO experts telling you they will guarantee page 1 rankings in Google and thousands of visitors to your website each month.

SEO simply does not work that way.

“Expert” advice in this field is about as common as ants at a picnic.

What does work is a balanced and sustainable approach to SEO digital marketing strategies.

The industry is evolving at a furious pace and it is changing every day. One must always be open to new ideas but with a well-informed grasp of sound principals.

What worked yesterday might not work today and what works now might be obsolete tomorrow. Some preconceived notions by those “experts” might have been untrue to begin with, or shortly become as extinct as the Dodo bird.

With the bombardment of all the information and advice about SEO, do yourself a big favour and take a step back and look at the basics.

Keep reading to be better informed about SEO and how it directly affects your business website’s performance in the search engines.

SEO in Marketing 101

Let’s start with understanding SEO fundamentals and the 3 R’s that need to be addressed when being approached to optimize your website.

The 3 R’s of SEO

Research: What are your goals and what is SEO all about?

Research the advice you get and don’t let yourself be sold a bill of goods that is unnecessary to achieve the results you wish. You don’t always get what you pay for in this industry so educate yourself, become informed and ask questions.

Relevance: Are your web pages relevant to the search term you’re trying to rank higher with? Is it relevant to optimization or even needing SEO?

Without a balanced approach to your needs, any SEO strategy could fail.

Find the balance of your budget and the relevance of your needs and demand honesty of implementation from a reputable Digital Marketing Agency.

References: Ask for references with any company you are considering hiring for your SEO. Ask for clients who have gone through their program and talk to them.

Any company worth their weight in salt will have no problem supplying references of clients or encourage you to contact the clients yourself if a portfolio is provided.

Shop around and check out what you need and what is worth paying for.

The reality of SEO

Most business owners are really tired of being inundated with digital marketing offers everywhere they look but are still receptive to the kind of “just-in-time” marketing represented by a high placement in Google results.

The reality is; if you own a company website, you need to consider implementing an SEO Content Strategy.

As a business owner or entrepreneur, you must decide what role the Internet will play in your business marketing model and whether you’ll be implementing a strategic search engine marketing campaign.

Regardless of your decision when building a website, SEO plays an important role in the discovery and searchability of your website.

Search engine optimization, and digital marketing in general, can serve a number of different purposes. It can generate sales and leads, both online and offline.

A bonus, yet often overlooked positive effect SEO has on your business, is that your website/company’s prominent position on the Google results pages contribute to higher:

Industry Exposure,


Target Market Attraction, and

Brand/ Name recognition.

When done correctly, search engine optimization can bring people to your sites that are actually looking for what you are offering. You know they’re looking for it because they typed in a keyword or phrase that is directly related to your content.

In a nutshell, here is what hiring a reputable Digital Marketing Agency could do for your business, depending on their package and service offerings:

Investigate your online competition;

Research and implement targeted keywords and phrases;

Rewrite and revise your content to make it the best it can be and utilizing your keywords and phrases;

Make sure you don’t have any items on your site that may “blacklist” it from Google;

Use Meta tags properly; page specific if warranted;

Keep on top of your site rankings and freshen your content to raise your ratings even more;

Think outside of the box in using many creative and ethical ways to increase qualified traffic;

Keep up to date with the constantly evolving landscape that is online marketing including blogs, social media and algorithm changes.

“I can do this myself!”

Do-it-yourself’ SEO is a risky prospect.

Search engine optimization is not a quick overnight process. It takes research and work. It’s literally a full-time job staying on top of the constant algorithm changes in order to keep your site higher up in the search results.

That’s why hiring a specialist will give you the best ROI for this important business investment.

READ: How to Optimize Your Website for Local Search

How to Optimize Your Website for Local Search

Aside from hiring an SEO specialist to ensure your website is ranked as best possible, there are things you can also do to boost your search rankings, especially locally.

Customer behaviour changed, too. McKinsey & Company referred to it as the “homebody economy” in their research on consumer behaviour during the pandemic. They defined it as “Most intend to leave home to shop for necessities but maintain low engagement in shared services.”

Read this article for strategies on how (and why) to rank your website locally, even if you have a virtual business.

Read more on our website.

There are many benefits to hiring a professional Digital Marketing Agency.

A good Digital Marketing Agency knows how to utilize SEO in marketing strategies.

Take Google for example. They have their unique set of rules, algorithms, regulations, etc. that are applied when indexing websites. To supply users with relevant content, there are certain things they look for in web pages.

A professional SEO expert will understand what is needed and strive to have your content displayed to the user instead of your competitor.

Work proactively with your Digital Marketing Agency but not alone.

Don’t expect an overnight bonanza of high rankings and tons of traffic.

Working with someone to achieve higher rankings and exposure may take up to several months or longer.

The initial part of the project will come in the form of off-page SEO strategy, crafting SEO optimized website copy and creating Meta tag keywords, page titles and descriptions. Plus, they will work with you for keyword-rich content on your sites.

Then, over the next few weeks/months, they should help you to track your placement on Google and suggest other changes to bump your rankings higher.

Without proper SEO marketing strategies, your website and business can suffer or not reach its full potential. It is a small price to pay for a sustainable business model.

It is truly in your best interest to find a company that is well versed in both marketing and web development. The two industries are so intertwined that one can really benefit from having a well-rounded approach to your marketing program.

Contact us for a free estimate to get your website fully SEO optimized for optimal results.

How To Boost Sales Using Instagram Stories

Instagram stories are 24-hour-only posts that appear in the avatar icon on an Instagram profile; they’re a fun, engaging, and snappy way to present content while also increasing brand awareness.
Used effectively, Instagram’s stories can be instrumental in boosting your businesses engagement rate and, in turn, sales. Let’s walk through some of the best ways to use this feature to your advantage:

Post content from behind-the-scenes. Show your audience a behind-the-scenes look at your company and a regular day at the office. Show off a behind-the-scenes look at what happens on a daily basis – what is your team working on right now? Your followers will be interested to see the inner workings of your operation! Let your audience in on the show by sharing the creative process behind what you do.

Keep it brief and to the point. Keep in mind that you can only use photos for as long as they add meaning to the knowledge you’re providing – you don’t want to go overboard. You don’t want to be adding new photos to your feeds every five minutes if you already have thousands of followers. Instead, concentrate on high-quality photos that are relevant to the subject, and share them with those who may be following your account.

Make use of story links. For certain companies, links may be the most important story element. Unfortunately, it’s worth noting that access is limited to business accounts with 10,000 or more followers. Once you’ve surpassed this figure, you are able to add direct links to your website or landing page from your story using this tool. All viewers have to do is swipe up and they’ll be taken to your link. In a world where distractions abound and attention spans are shortening, this is extremely useful. If you already have a 10K+ follower account, you can start using this feature right away. If not, it’s a goal to strive for.

Make Brand Announcements or Push Promotions. You can also play with various types of graphics and visual content to see which ones have the most effect on your posts. Make sure that your announcements are easy to read and that they are written in a way that invites engagement when you post them. It is not necessary to provide lengthy introductions and explanations; the point is to allow users to participate.

Use Stickers! Stickers are a fun way to spice up your stories and can be added after you’ve taken a picture or video by pressing the square smiley face button in the top right corner of your screen. There are stickers for every occasion, and new ones are being added all the time. They can easily be resized and put anywhere in your story once you’ve chosen one, and since the hashtag and location stickers you use on stories are searchable, they’re great for exposing your content to new potential audience members. Poll stickers are also a perfect way to get your fans to interact with you.

Story Takeovers. What exactly is a takeover? Simply put, it’s when one brand takes over the account of another for a specified period of time. You will significantly improve your company’s visibility by hosting a takeover with a well-known influencer. Taking over another brand’s tale, on the other hand, can be quite powerful.

Keep an eye on your analytics. Instagram Stories provides a few simple metrics for company profiles to analyse and improve. KPIs include: reach, impressions, taps, replies and, maybe most important of all: swipe away (allowing you to see how many people have skipped over your content). You will learn a lot about your audience and the success of your social media campaign for Instagram stories by monitoring your analytics – in fact, some businesses find that hiring digital marketing experts like Birmingham Marketing Agency to review their analytics can be the most effective way to improve these key metrics.

How to Use Video Content Marketing for Business

Video content is the only way to connect with your customers. It gives you high conversion rate than any other marketing content. You have to create engaging, informative, and creative content to grab your audience’s attention. You can also create promotional content for your business to attract your targeted audience. Marketers spend their most of the time on video marketing as it is easy and quite effective than others. People understand your points very easily and it increases the chance to buy your products or services. You can mainly focus on four types of video marketing on social media platform. These are educational videos, live videos, entertaining videos, and controversial videos. It requires lots of effort to produce commercial video content but if you have done well with some twist in it then you can surely see your results in ROI.

Now you are thinking how such video content helps your business to grow in this competitive world. Don’t worry, we’ll explain in details here.

The most important work of commercial video content is to spread your brand awareness online and to build business community by connecting with audiences. It increases the conversion rate by almost 80%. More than 75% marketers claim that video content produce higher conversion than any other content. We are living in the age of technology where most of the people are using smartphones or tablets with active internet connection. Short video content has gained the popularity to become the preferred delivery method of marketing strategies. Print media is outdated now. A short video advertisement quickly conveys their message and easy to understand. It grabs targeted audience’s attention and lasts for stay in their memory longer.

Types of video content on social media do consumers engage the most.

Research on your business’s audience will help you to decide which type of video content is actually engaging your consumers the most. Only then you’ll be able to produce such types of videos content to grab their attention. There are majorly four types of video content that consumers generally engage with most.

1. Controversial video content:
This type of video is actually carrying shock value and you have to pick a side. If someone is exposing their private or personal video over internet, they become controversy overnight. People will watch it, enjoy it and share with their community. It is very important to know about your audience’s view interest before making any controversial video. Hopefully, you don’t want to lose your potential and existing customers just because of controversial video content.

2. Educational video content:
This refers to the resource video that provides answers to your questions. It will surely drive high traffic to your website but there is a contradiction. Different people have different way of understanding. For example, if you explain something to someone in his prescribed format but you failed to satisfy all your viewers just because they prefer some other format to understand your point. People will receive your message differently. So, it’s better to provide content in multiple formats to reach out maximum audience.

3. Entertaining video content:
Any video content that makes a person express their emotions. It includes laugh, cry or even become enraged. The main motive of this type of video content is to engage your audiences to generate emotional connection. It is good for conversion rate and for business growth as well. Content may include comedy, funny clips, or prank etc. to keep engage your viewers to watch the full segment. Always remember your viewer’s interest and produce such kind of video to drive more traffic to your website or to make a record of views over social media platforms.

4. Live video content:
It is the most used feature nowadays. It also engages audience globally in real time. You can ask your audience to join you at your live events. News agencies are also using these features to reveal breaking news in real time. You can see this feature on social media platform like Facebook, Instagram, Twitter, only as of now. Instagram live video is generally used as an extension of business’s photos. You can share your businesses expertise and connect with your audience in short chats. Coming live and answering all your viewer’s question will definitely build trust and hence enhances your reputation in market.

The key for your business growth is not making sales pitch. Focus only on engaging your audience by telling a story. Your business will surely provide most compelling ads ever. Just build your trust and increase your brand awareness globally. Success will come to you very soon.

3 Ways to Help Your Business Become a Trusted Brand

3 Ways to Help Your Business Become a Trusted Brand When it comes to generating leads and making sales, one of the most important elements is the ability to build trust and rapport with potential customers.
This is tough enough at a brick-and-mortar store, but when you’re selling your products and services online, as most of our clients do, things can get much more complex, and more difficult.

When you meet a prospect in person, it’s simple and straightforward. You shake hands, strike up a conversation and build a connection.

But the world of online sales is a whole different ballgame.

Oftentimes, you’re doing business with strangers who have never met you, so naturally, they’re going to have doubts about who you are, if you can create the results they’re looking for, and whether you’re specialized enough to understand their needs.

Moreover, online consumers crave more connection and authenticity from companies they do business with, and they tend to expect more from you in general.

But consumers’ lack of trust goes beyond how they feel about online retailers.

According to the 2022 Edelman Trust Barometer, at least in North America, trust in business is declining.

Compared to Edelman’s survey from last year, U.S. consumers’ trust in business went down by five points, with only 49 per cent of American respondents saying they trust businesses to do what is right.

At the same time, Canadian consumers’ trust in business went down by two points, with only 54 per cent saying they trust businesses to do the right thing.

Aside from consumers’ trust in business, it’s also important to consider how they feel about the brands they trust.

In a survey from Salsify, nearly 90 per cent of respondents said they’re willing to pay more for a product or service if it comes from a brand they trust.

And in a survey from PwC, more than a third of respondents said brand trust is one of their top three reasons for deciding to do business with a particular retailer, and 14 per cent cited brand trust as their number one reason, other than price.

So, if you want to gain more leads, make more sales, and make a good impression on potential customers, your business has to become a trusted brand.

Otherwise, consumers, who are already unlikely to trust you, are going to think twice about buying anything from you.

So, if you’re wondering how to increase brand credibility, or looking for ways to build consumer trust, then you should definitely keep reading.

In this article, I’m going to explain three methods for helping your business become a trusted brand.

Otherwise, consumers, who are already unlikely to trust you, are going to think twice about buying anything from you.

So, if you’re wondering how to increase brand credibility, or looking for ways to build consumer trust, then you should definitely keep reading.

In this article, I’m going to explain three methods for helping your business become a trusted brand.

What Makes a Brand Trustworthy? Your brand is the heart of your business.

It’s the main thing that distinguishes you in the marketplace, differentiating you from a sea of competitors.

Ideally, your branding will create an emotional connection with potential customers, and if it’s done right, it can turn regular customers into raving fans.

But what makes a brand trustworthy?

Truth be told, there are countless aspects that contribute to consumers’ perception of whether a brand is trustworthy or not.

But for the purposes of this article, I’m going to focus on a few factors that I feel are most important for ensuring your business can become a trusted brand.

READ: Why Brand Consistency (or Lack Thereof) Can Make or Break the Success of Your Business

Why Brand Consistency (or Lack Thereof) Can Make or Break the Success of Your Business

One of the most vital aspects of effective branding is consistency.

Without a consistent brand, you’re going to find it difficult to differentiate yourself from the competition, while running the risk of alienating your customers, and your credibility could take a hit, as well.

So, if you’re looking to learn how to maintain consistent branding, then this article is for you.

It explains what brand consistency is and why it’s so important, offers some simple tips to help you keep your branding consistent, and explores some of the most epic fails of inconsistent branding.

Keep reading on our website.

1. Position Yourself as an Authority Being a dentist in your hometown puts you in the same boat as all the other dentists in your area.

But what if you’re the top holistic dentist who uses all-natural products and runs a “green” dentistry practice?

That brand may attract clients from all around the country, instead of just your hometown, and it can make you look like an authority in your specific niche, especially if no one else is doing what you do.

That being said, if you want to leverage the trust that comes with being perceived as an authority in your industry, then you’ve got to flex your authoritative muscle.

Explain what makes your products or services different, accentuate your strengths, and claim your title.

If you’re not the best, you can be the first, the biggest, or the number one trusted choice.

Find a way to set yourself apart as the top dog in your industry, even if it’s just in the holistic, all-natural, “green” dentistry niche.

Then constantly read, learn, and grow to keep your leading edge, and share what you’ve learned with your following, so they’ll never forget how authoritative you truly are.

Bottom line – when consumers see you as an authority, they’ll seek you out.

2. Provide a Great Digital Shelf Experience When consumers are looking for a trustworthy brand to purchase from online, one of their main considerations is the experience they’ll have with a retailer’s digital shelf.

But what is a digital shelf?

Well, it’s basically the online equivalent of what you’d find on a shelf in a brick-and-mortar store.

At a physical location, the product packaging will contain most, if not all of the necessary information, but there may be other elements to this, as well, such as in-store displays.

But when it comes to online shopping, where people can’t actually handle your products, consumers expect to find a lot more information on that shelf.

This includes things like images of the products, ratings, reviews, instruction manuals, and other info about the product, such as sizing, ingredients, and materials.

If you don’t offer this kind of information in your online store, it’s going to annoy shoppers, and it can make potential customers suspicious of the quality of your products or services.

In the Salsify survey I mentioned above, 45 per cent of respondents said one of the top three reasons why they trust a product online is that its digital shelf contains detailed product descriptions and high-quality images.

And nearly a third of respondents said that the number one reason they choose not to buy a product online is that not enough information or details are provided.

So, if you’re selling your products and services online, make sure to give consumers what they want by providing ample information about your offerings.

If you don’t, consumers will be lacking the information they need, and it might look like you’ve got something to hide, all of which will inevitably erode the trust potential customers have in your brand.

3. Put a Focus on Transparency If you want your brand to be seen as trustworthy, you’ve got to be open and honest.

Any indication that you’ve got something to hide, or are withholding information from potential customers is going to look really bad, and it’s certainly not going to inspire trust.

A survey from Label Insight drives home just how important transparency is to consumers.

The survey found that 73 per cent of respondents would be willing to pay more for a product if it “offers complete transparency in all attributes,” and a whopping 94 per cent said they’re “likely to be loyal to a brand that offers complete transparency.”

One of the best examples of transparency, in terms of the work we’ve done for clients, is Vancouver-based medical spa, Deez Skin Rejù & Pain Clinic.

How does Deez Skin Rejù show that transparency?

Well, for one thing, many of this business’ offerings carry the risk of side effects, and we like to shine a light on that when creating many of this brand’s marketing materials.

Some might shy away from doing this sort of thing, as they might think it could scare off potential customers.

But in my experience, it actually makes consumers more likely to do business with you, as it shows you care and reassures them you’ve got nothing to hide.

For instance, in a recent blog post we published for Deez Skin Rejù on vampire facials and vampire facelifts, which are two of the treatments they offer.

Aside from the written explanations the blog contains, anyone who looks at this post will also be able to see exactly what the procedure entails, no matter how off-putting it might be.

In addition, the blog contains a list of not just the mild, common side effects of this procedure, but also the rare, severe ones, and cautions the reader of the reasons why they may want to avoid getting this treatment.

Another example of this on Deez Skin Rejù’s website is the before and after photos of the treatments.

This is a pretty common thing, and it’s nothing mind-blowing, but if you work in this industry and you want to be seen as trustworthy and transparent, it’s incredibly important.

The owner of Deez Skin Rejù, Dr. Dheshnie Thangavelu, takes these unretouched before and after photos of people whom she’s treated.

Some of the transformations aren’t even this impressive, but the photos are still published on her website for all to see, giving potential customers a realistic idea of what to expect.

Putting in this extra effort to document what she does shows that Dr. Dheshnie is very proud of her work and is fully transparent about the results she delivers for clients.

Are you at a loss for how to exude trust in your marketing and become a trusted brand? We’ve spent the last 20 years helping business owners to build their brands from the ground up. Contact us today to find out how we can help you ensure your brand is seen as trustworthy.