SEO – No Longer a “Nice to Have” Option for Your Business

How to Find the Best and Most Qualified SEO Expert to Drive Prospects to Your Business Website
“If you build it, he will come.”

Field of Dreams

This is even more true in SEO. We call it website optimization and is no longer a nice to have, it is a Must Have!

One of the keys to getting higher rankings on Google is knowing exactly what your prospective client is looking for and making sure your website is serving up what they expect to see when they arrive.

This is called “Search Engine Optimization” and unfortunately the vast majority of websites on the Internet are not properly optimized for keywords or phrases related to their subject matter.

A professional SEO marketing strategy will ensure your site is optimized properly and not just for search terms that are the most popular, but also the most relevant to your business.

A Balanced and Sustainable Approach Wins

As a business owner, you have undoubtedly receive many emails and phone calls from so-called SEO experts telling you they will guarantee page 1 rankings in Google and thousands of visitors to your website each month.

SEO simply does not work that way.

“Expert” advice in this field is about as common as ants at a picnic.

What does work is a balanced and sustainable approach to SEO digital marketing strategies.

The industry is evolving at a furious pace and it is changing every day. One must always be open to new ideas but with a well-informed grasp of sound principals.

What worked yesterday might not work today and what works now might be obsolete tomorrow. Some preconceived notions by those “experts” might have been untrue to begin with, or shortly become as extinct as the Dodo bird.

With the bombardment of all the information and advice about SEO, do yourself a big favour and take a step back and look at the basics.

Keep reading to be better informed about SEO and how it directly affects your business website’s performance in the search engines.

SEO in Marketing 101

Let’s start with understanding SEO fundamentals and the 3 R’s that need to be addressed when being approached to optimize your website.

The 3 R’s of SEO

Research: What are your goals and what is SEO all about?

Research the advice you get and don’t let yourself be sold a bill of goods that is unnecessary to achieve the results you wish. You don’t always get what you pay for in this industry so educate yourself, become informed and ask questions.

Relevance: Are your web pages relevant to the search term you’re trying to rank higher with? Is it relevant to optimization or even needing SEO?

Without a balanced approach to your needs, any SEO strategy could fail.

Find the balance of your budget and the relevance of your needs and demand honesty of implementation from a reputable Digital Marketing Agency.

References: Ask for references with any company you are considering hiring for your SEO. Ask for clients who have gone through their program and talk to them.

Any company worth their weight in salt will have no problem supplying references of clients or encourage you to contact the clients yourself if a portfolio is provided.

Shop around and check out what you need and what is worth paying for.

The reality of SEO

Most business owners are really tired of being inundated with digital marketing offers everywhere they look but are still receptive to the kind of “just-in-time” marketing represented by a high placement in Google results.

The reality is; if you own a company website, you need to consider implementing an SEO Content Strategy.

As a business owner or entrepreneur, you must decide what role the Internet will play in your business marketing model and whether you’ll be implementing a strategic search engine marketing campaign.

Regardless of your decision when building a website, SEO plays an important role in the discovery and searchability of your website.

Search engine optimization, and digital marketing in general, can serve a number of different purposes. It can generate sales and leads, both online and offline.

A bonus, yet often overlooked positive effect SEO has on your business, is that your website/company’s prominent position on the Google results pages contribute to higher:

Industry Exposure,


Target Market Attraction, and

Brand/ Name recognition.

When done correctly, search engine optimization can bring people to your sites that are actually looking for what you are offering. You know they’re looking for it because they typed in a keyword or phrase that is directly related to your content.

In a nutshell, here is what hiring a reputable Digital Marketing Agency could do for your business, depending on their package and service offerings:

Investigate your online competition;

Research and implement targeted keywords and phrases;

Rewrite and revise your content to make it the best it can be and utilizing your keywords and phrases;

Make sure you don’t have any items on your site that may “blacklist” it from Google;

Use Meta tags properly; page specific if warranted;

Keep on top of your site rankings and freshen your content to raise your ratings even more;

Think outside of the box in using many creative and ethical ways to increase qualified traffic;

Keep up to date with the constantly evolving landscape that is online marketing including blogs, social media and algorithm changes.

“I can do this myself!”

Do-it-yourself’ SEO is a risky prospect.

Search engine optimization is not a quick overnight process. It takes research and work. It’s literally a full-time job staying on top of the constant algorithm changes in order to keep your site higher up in the search results.

That’s why hiring a specialist will give you the best ROI for this important business investment.

READ: How to Optimize Your Website for Local Search

How to Optimize Your Website for Local Search

Aside from hiring an SEO specialist to ensure your website is ranked as best possible, there are things you can also do to boost your search rankings, especially locally.

Customer behaviour changed, too. McKinsey & Company referred to it as the “homebody economy” in their research on consumer behaviour during the pandemic. They defined it as “Most intend to leave home to shop for necessities but maintain low engagement in shared services.”

Read this article for strategies on how (and why) to rank your website locally, even if you have a virtual business.

Read more on our website.

There are many benefits to hiring a professional Digital Marketing Agency.

A good Digital Marketing Agency knows how to utilize SEO in marketing strategies.

Take Google for example. They have their unique set of rules, algorithms, regulations, etc. that are applied when indexing websites. To supply users with relevant content, there are certain things they look for in web pages.

A professional SEO expert will understand what is needed and strive to have your content displayed to the user instead of your competitor.

Work proactively with your Digital Marketing Agency but not alone.

Don’t expect an overnight bonanza of high rankings and tons of traffic.

Working with someone to achieve higher rankings and exposure may take up to several months or longer.

The initial part of the project will come in the form of off-page SEO strategy, crafting SEO optimized website copy and creating Meta tag keywords, page titles and descriptions. Plus, they will work with you for keyword-rich content on your sites.

Then, over the next few weeks/months, they should help you to track your placement on Google and suggest other changes to bump your rankings higher.

Without proper SEO marketing strategies, your website and business can suffer or not reach its full potential. It is a small price to pay for a sustainable business model.

It is truly in your best interest to find a company that is well versed in both marketing and web development. The two industries are so intertwined that one can really benefit from having a well-rounded approach to your marketing program.

Contact us for a free estimate to get your website fully SEO optimized for optimal results.

How To Boost Sales Using Instagram Stories

Instagram stories are 24-hour-only posts that appear in the avatar icon on an Instagram profile; they’re a fun, engaging, and snappy way to present content while also increasing brand awareness.
Used effectively, Instagram’s stories can be instrumental in boosting your businesses engagement rate and, in turn, sales. Let’s walk through some of the best ways to use this feature to your advantage:

Post content from behind-the-scenes. Show your audience a behind-the-scenes look at your company and a regular day at the office. Show off a behind-the-scenes look at what happens on a daily basis – what is your team working on right now? Your followers will be interested to see the inner workings of your operation! Let your audience in on the show by sharing the creative process behind what you do.

Keep it brief and to the point. Keep in mind that you can only use photos for as long as they add meaning to the knowledge you’re providing – you don’t want to go overboard. You don’t want to be adding new photos to your feeds every five minutes if you already have thousands of followers. Instead, concentrate on high-quality photos that are relevant to the subject, and share them with those who may be following your account.

Make use of story links. For certain companies, links may be the most important story element. Unfortunately, it’s worth noting that access is limited to business accounts with 10,000 or more followers. Once you’ve surpassed this figure, you are able to add direct links to your website or landing page from your story using this tool. All viewers have to do is swipe up and they’ll be taken to your link. In a world where distractions abound and attention spans are shortening, this is extremely useful. If you already have a 10K+ follower account, you can start using this feature right away. If not, it’s a goal to strive for.

Make Brand Announcements or Push Promotions. You can also play with various types of graphics and visual content to see which ones have the most effect on your posts. Make sure that your announcements are easy to read and that they are written in a way that invites engagement when you post them. It is not necessary to provide lengthy introductions and explanations; the point is to allow users to participate.

Use Stickers! Stickers are a fun way to spice up your stories and can be added after you’ve taken a picture or video by pressing the square smiley face button in the top right corner of your screen. There are stickers for every occasion, and new ones are being added all the time. They can easily be resized and put anywhere in your story once you’ve chosen one, and since the hashtag and location stickers you use on stories are searchable, they’re great for exposing your content to new potential audience members. Poll stickers are also a perfect way to get your fans to interact with you.

Story Takeovers. What exactly is a takeover? Simply put, it’s when one brand takes over the account of another for a specified period of time. You will significantly improve your company’s visibility by hosting a takeover with a well-known influencer. Taking over another brand’s tale, on the other hand, can be quite powerful.

Keep an eye on your analytics. Instagram Stories provides a few simple metrics for company profiles to analyse and improve. KPIs include: reach, impressions, taps, replies and, maybe most important of all: swipe away (allowing you to see how many people have skipped over your content). You will learn a lot about your audience and the success of your social media campaign for Instagram stories by monitoring your analytics – in fact, some businesses find that hiring digital marketing experts like Birmingham Marketing Agency to review their analytics can be the most effective way to improve these key metrics.

How to Use Video Content Marketing for Business

Video content is the only way to connect with your customers. It gives you high conversion rate than any other marketing content. You have to create engaging, informative, and creative content to grab your audience’s attention. You can also create promotional content for your business to attract your targeted audience. Marketers spend their most of the time on video marketing as it is easy and quite effective than others. People understand your points very easily and it increases the chance to buy your products or services. You can mainly focus on four types of video marketing on social media platform. These are educational videos, live videos, entertaining videos, and controversial videos. It requires lots of effort to produce commercial video content but if you have done well with some twist in it then you can surely see your results in ROI.

Now you are thinking how such video content helps your business to grow in this competitive world. Don’t worry, we’ll explain in details here.

The most important work of commercial video content is to spread your brand awareness online and to build business community by connecting with audiences. It increases the conversion rate by almost 80%. More than 75% marketers claim that video content produce higher conversion than any other content. We are living in the age of technology where most of the people are using smartphones or tablets with active internet connection. Short video content has gained the popularity to become the preferred delivery method of marketing strategies. Print media is outdated now. A short video advertisement quickly conveys their message and easy to understand. It grabs targeted audience’s attention and lasts for stay in their memory longer.

Types of video content on social media do consumers engage the most.

Research on your business’s audience will help you to decide which type of video content is actually engaging your consumers the most. Only then you’ll be able to produce such types of videos content to grab their attention. There are majorly four types of video content that consumers generally engage with most.

1. Controversial video content:
This type of video is actually carrying shock value and you have to pick a side. If someone is exposing their private or personal video over internet, they become controversy overnight. People will watch it, enjoy it and share with their community. It is very important to know about your audience’s view interest before making any controversial video. Hopefully, you don’t want to lose your potential and existing customers just because of controversial video content.

2. Educational video content:
This refers to the resource video that provides answers to your questions. It will surely drive high traffic to your website but there is a contradiction. Different people have different way of understanding. For example, if you explain something to someone in his prescribed format but you failed to satisfy all your viewers just because they prefer some other format to understand your point. People will receive your message differently. So, it’s better to provide content in multiple formats to reach out maximum audience.

3. Entertaining video content:
Any video content that makes a person express their emotions. It includes laugh, cry or even become enraged. The main motive of this type of video content is to engage your audiences to generate emotional connection. It is good for conversion rate and for business growth as well. Content may include comedy, funny clips, or prank etc. to keep engage your viewers to watch the full segment. Always remember your viewer’s interest and produce such kind of video to drive more traffic to your website or to make a record of views over social media platforms.

4. Live video content:
It is the most used feature nowadays. It also engages audience globally in real time. You can ask your audience to join you at your live events. News agencies are also using these features to reveal breaking news in real time. You can see this feature on social media platform like Facebook, Instagram, Twitter, only as of now. Instagram live video is generally used as an extension of business’s photos. You can share your businesses expertise and connect with your audience in short chats. Coming live and answering all your viewer’s question will definitely build trust and hence enhances your reputation in market.

The key for your business growth is not making sales pitch. Focus only on engaging your audience by telling a story. Your business will surely provide most compelling ads ever. Just build your trust and increase your brand awareness globally. Success will come to you very soon.

3 Ways to Help Your Business Become a Trusted Brand

3 Ways to Help Your Business Become a Trusted Brand When it comes to generating leads and making sales, one of the most important elements is the ability to build trust and rapport with potential customers.
This is tough enough at a brick-and-mortar store, but when you’re selling your products and services online, as most of our clients do, things can get much more complex, and more difficult.

When you meet a prospect in person, it’s simple and straightforward. You shake hands, strike up a conversation and build a connection.

But the world of online sales is a whole different ballgame.

Oftentimes, you’re doing business with strangers who have never met you, so naturally, they’re going to have doubts about who you are, if you can create the results they’re looking for, and whether you’re specialized enough to understand their needs.

Moreover, online consumers crave more connection and authenticity from companies they do business with, and they tend to expect more from you in general.

But consumers’ lack of trust goes beyond how they feel about online retailers.

According to the 2022 Edelman Trust Barometer, at least in North America, trust in business is declining.

Compared to Edelman’s survey from last year, U.S. consumers’ trust in business went down by five points, with only 49 per cent of American respondents saying they trust businesses to do what is right.

At the same time, Canadian consumers’ trust in business went down by two points, with only 54 per cent saying they trust businesses to do the right thing.

Aside from consumers’ trust in business, it’s also important to consider how they feel about the brands they trust.

In a survey from Salsify, nearly 90 per cent of respondents said they’re willing to pay more for a product or service if it comes from a brand they trust.

And in a survey from PwC, more than a third of respondents said brand trust is one of their top three reasons for deciding to do business with a particular retailer, and 14 per cent cited brand trust as their number one reason, other than price.

So, if you want to gain more leads, make more sales, and make a good impression on potential customers, your business has to become a trusted brand.

Otherwise, consumers, who are already unlikely to trust you, are going to think twice about buying anything from you.

So, if you’re wondering how to increase brand credibility, or looking for ways to build consumer trust, then you should definitely keep reading.

In this article, I’m going to explain three methods for helping your business become a trusted brand.

Otherwise, consumers, who are already unlikely to trust you, are going to think twice about buying anything from you.

So, if you’re wondering how to increase brand credibility, or looking for ways to build consumer trust, then you should definitely keep reading.

In this article, I’m going to explain three methods for helping your business become a trusted brand.

What Makes a Brand Trustworthy? Your brand is the heart of your business.

It’s the main thing that distinguishes you in the marketplace, differentiating you from a sea of competitors.

Ideally, your branding will create an emotional connection with potential customers, and if it’s done right, it can turn regular customers into raving fans.

But what makes a brand trustworthy?

Truth be told, there are countless aspects that contribute to consumers’ perception of whether a brand is trustworthy or not.

But for the purposes of this article, I’m going to focus on a few factors that I feel are most important for ensuring your business can become a trusted brand.

READ: Why Brand Consistency (or Lack Thereof) Can Make or Break the Success of Your Business

Why Brand Consistency (or Lack Thereof) Can Make or Break the Success of Your Business

One of the most vital aspects of effective branding is consistency.

Without a consistent brand, you’re going to find it difficult to differentiate yourself from the competition, while running the risk of alienating your customers, and your credibility could take a hit, as well.

So, if you’re looking to learn how to maintain consistent branding, then this article is for you.

It explains what brand consistency is and why it’s so important, offers some simple tips to help you keep your branding consistent, and explores some of the most epic fails of inconsistent branding.

Keep reading on our website.

1. Position Yourself as an Authority Being a dentist in your hometown puts you in the same boat as all the other dentists in your area.

But what if you’re the top holistic dentist who uses all-natural products and runs a “green” dentistry practice?

That brand may attract clients from all around the country, instead of just your hometown, and it can make you look like an authority in your specific niche, especially if no one else is doing what you do.

That being said, if you want to leverage the trust that comes with being perceived as an authority in your industry, then you’ve got to flex your authoritative muscle.

Explain what makes your products or services different, accentuate your strengths, and claim your title.

If you’re not the best, you can be the first, the biggest, or the number one trusted choice.

Find a way to set yourself apart as the top dog in your industry, even if it’s just in the holistic, all-natural, “green” dentistry niche.

Then constantly read, learn, and grow to keep your leading edge, and share what you’ve learned with your following, so they’ll never forget how authoritative you truly are.

Bottom line – when consumers see you as an authority, they’ll seek you out.

2. Provide a Great Digital Shelf Experience When consumers are looking for a trustworthy brand to purchase from online, one of their main considerations is the experience they’ll have with a retailer’s digital shelf.

But what is a digital shelf?

Well, it’s basically the online equivalent of what you’d find on a shelf in a brick-and-mortar store.

At a physical location, the product packaging will contain most, if not all of the necessary information, but there may be other elements to this, as well, such as in-store displays.

But when it comes to online shopping, where people can’t actually handle your products, consumers expect to find a lot more information on that shelf.

This includes things like images of the products, ratings, reviews, instruction manuals, and other info about the product, such as sizing, ingredients, and materials.

If you don’t offer this kind of information in your online store, it’s going to annoy shoppers, and it can make potential customers suspicious of the quality of your products or services.

In the Salsify survey I mentioned above, 45 per cent of respondents said one of the top three reasons why they trust a product online is that its digital shelf contains detailed product descriptions and high-quality images.

And nearly a third of respondents said that the number one reason they choose not to buy a product online is that not enough information or details are provided.

So, if you’re selling your products and services online, make sure to give consumers what they want by providing ample information about your offerings.

If you don’t, consumers will be lacking the information they need, and it might look like you’ve got something to hide, all of which will inevitably erode the trust potential customers have in your brand.

3. Put a Focus on Transparency If you want your brand to be seen as trustworthy, you’ve got to be open and honest.

Any indication that you’ve got something to hide, or are withholding information from potential customers is going to look really bad, and it’s certainly not going to inspire trust.

A survey from Label Insight drives home just how important transparency is to consumers.

The survey found that 73 per cent of respondents would be willing to pay more for a product if it “offers complete transparency in all attributes,” and a whopping 94 per cent said they’re “likely to be loyal to a brand that offers complete transparency.”

One of the best examples of transparency, in terms of the work we’ve done for clients, is Vancouver-based medical spa, Deez Skin Rejù & Pain Clinic.

How does Deez Skin Rejù show that transparency?

Well, for one thing, many of this business’ offerings carry the risk of side effects, and we like to shine a light on that when creating many of this brand’s marketing materials.

Some might shy away from doing this sort of thing, as they might think it could scare off potential customers.

But in my experience, it actually makes consumers more likely to do business with you, as it shows you care and reassures them you’ve got nothing to hide.

For instance, in a recent blog post we published for Deez Skin Rejù on vampire facials and vampire facelifts, which are two of the treatments they offer.

Aside from the written explanations the blog contains, anyone who looks at this post will also be able to see exactly what the procedure entails, no matter how off-putting it might be.

In addition, the blog contains a list of not just the mild, common side effects of this procedure, but also the rare, severe ones, and cautions the reader of the reasons why they may want to avoid getting this treatment.

Another example of this on Deez Skin Rejù’s website is the before and after photos of the treatments.

This is a pretty common thing, and it’s nothing mind-blowing, but if you work in this industry and you want to be seen as trustworthy and transparent, it’s incredibly important.

The owner of Deez Skin Rejù, Dr. Dheshnie Thangavelu, takes these unretouched before and after photos of people whom she’s treated.

Some of the transformations aren’t even this impressive, but the photos are still published on her website for all to see, giving potential customers a realistic idea of what to expect.

Putting in this extra effort to document what she does shows that Dr. Dheshnie is very proud of her work and is fully transparent about the results she delivers for clients.

Are you at a loss for how to exude trust in your marketing and become a trusted brand? We’ve spent the last 20 years helping business owners to build their brands from the ground up. Contact us today to find out how we can help you ensure your brand is seen as trustworthy.